UniGo x Ripple: Jeep Sponsored Project
UniGo x Ripple: Jeep Sponsored Project
UniGo x Ripple: Jeep Sponsored Project
UniGo x Ripple: Jeep Sponsored Project
Product Design
Product Design
Product Design
Collaborative Project
Collaborative Project
Collaborative Project
Figma, Illustrator, After Effects
Figma, Illustrator, After Effects
Figma, Illustrator, After Effects
3 Months
3 Months
3 Months
About
About
About
About
This project was sponsored by Jeep and we were given the task to create a concept for a vehicle, product, and UI in the year 2050 and to choose a demographic from a list they provided.
This project was a cross collaboration between two different teams, a product team (Ripple) and an industrial team (UniGo).
This project was sponsored by Jeep and we were given the task to create a concept for a vehicle, product, and UI in the year 2050 and to choose a demographic from a list they provided.
This project was a cross collaboration between two different teams, a product team (Ripple) and an industrial team (UniGo).
This project was sponsored by Jeep and we were given the task to create a concept for a vehicle, product, and UI in the year 2050 and to choose a demographic from a list they provided.
This project was a cross collaboration between two different teams, a product team (Ripple) and an industrial team (UniGo).
Team Members
Team Members
My Tasks
My Tasks
01
01
Connect communication between the two teams
Connect communication between the two teams
Connect communication between the two teams
02
02
Create HUD for UniGo vehicle and Ripple e-scooter
Create HUD for UniGo vehicle and Ripple e-scooter
Create HUD for UniGo vehicle and Ripple e-scooter
03
03
Create animated prototypes for both teams to use in final videos
Create animated prototypes for both teams to use in final videos
Create animated prototypes for both teams to use in final videos
How might we help Jeep users create experiences so that they choose Jeep as their preferred brand in 2050?
The Big Idea
The Big Idea
We imagine users in 2050 will have the ability to control their devices with neurotechnology. Users will be able to access their screens instantly without having to go through the traditional task flow.
The UniGo team (David and Claire) designed the car while the Ripple team (Jun) designed the AR “glasses” and e-scooter. We used the glasses as a way to see the HUD of the UniGo vehicle.
We imagine users in 2050 will have the ability to control their devices with neurotechnology. Users will be able to access their screens instantly without having to go through the traditional task flow.
The UniGo team (David and Claire) designed the car while the Ripple team (Jun) designed the AR “glasses” and e-scooter. We used the glasses as a way to see the HUD of the UniGo vehicle.
We imagine users in 2050 will have the ability to control their devices with neurotechnology. Users will be able to access their screens instantly without having to go through the traditional task flow.
The UniGo team (David and Claire) designed the car while the Ripple team (Jun) designed the AR “glasses” and e-scooter. We used the glasses as a way to see the HUD of the UniGo vehicle.
The Solution
The Solution
The Ripple team developed the concept where users are incentivized to ultimately purchase a Jeep vehicle through engagement and rewards. The Voyager is the introduction to Jeep products because of the low-entry point. As users are encouraged to become more adventurous over time, they are increasingly likely to seek Jeep products that align with their evolving interests. UniGo is for the extreme outdoor adventurers and is at the end of this linear progression.
Lo-fi Wireframes
Lo-fi Wireframes
HUD for Wanderer
Topographic map for Wanderer
Topographic map for UniGo
HUD drive mode for UniGo
HUD sport mode for UniGo
Prototypes
Prototypes
Wanderer Prototype
Topographic Map For UniGo
Race Mode For UniGo
Final Video
Final Video
The final video for UniGo was created by David and me. I worked on the portions where the UI was present and David created everything else. He created the base videos for my to overlay the animated UI on.
The final video for UniGo was created by David and me. I worked on the portions where the UI was present and David created everything else. He created the base videos for my to overlay the animated UI on.
The final video for UniGo was created by David and me. I worked on the portions where the UI was present and David created everything else. He created the base videos for my to overlay the animated UI on.
Reflections
Reflections
Reflections
Reflections