MARK: Social Media Marketing App For Creatives
MARK: Social Media Marketing App For Creatives
MARK: Social Media Marketing App For Creatives
MARK: Social Media Marketing App For Creatives
App Concept, Product design
App Concept, Product design
App Concept, Product design
Solo Project
Solo Project
Solo Project
Figma
Figma
Figma
3 Months
3 Months
3 Months
About
About
About
MARK will help creative small business and individuals navigate through social media. With a world focused on technology, it is important for these business to learn how to create a successful media presence to expand business.
Promotion on social media will be made easier for those who want to create successful business and engage with their customers.
MARK will help creative small business and individuals navigate through social media. With a world focused on technology, it is important for these business to learn how to create a successful media presence to expand business.
Promotion on social media will be made easier for those who want to create successful business and engage with their customers.
MARK will help creative small business and individuals navigate through social media. With a world focused on technology, it is important for these business to learn how to create a successful media presence to expand business.
Promotion on social media will be made easier for those who want to create successful business and engage with their customers.
More Links:
More Links:
More Links:
How might we use AI to easily build compelling social content for small business owners and creators?
How might we use AI to easily build compelling social content for small business owners and creators?
How might we use AI to easily build compelling social content for small business owners and creators?
Audience research
Audience research
Audience research
Although small businesses recognize that social media is one of the most effective channels,
Although small businesses recognize that social media is one of the most effective channels,
Although small businesses recognize that social media is one of the most effective channels,
68%
of small businesses do not have a clear social media strategy
of small businesses do not have a clear social media strategy
35% of small businesses plan to increase their spending on social media marketing because
35% of small businesses plan to increase their spending on social media marketing because
35% of small businesses plan to increase their spending on social media marketing because
88%
of consumer purchases are influenced by social media recommendations
of consumer purchases are influenced by social media recommendations
Audience Interviews
Audience Interviews
Audience Interviews
I interviewed two students who create content on social media. I asked them about their experiences with different platforms, their marketing strategis, as well as what common problems they run into.
I interviewed two students who create content on social media. I asked them about their experiences with different platforms, their marketing strategis, as well as what common problems they run into.
Sarah
Sarah
Student
Student
Student
“I have been steering away from content creation and social media recently, but would most definitely would go back into it if it were easier”
“I have been steering away from content creation and social media recently, but would most definitely would go back into it if it were easier”
“I have been steering away from content creation and social media recently, but would most definitely would go back into it if it were easier”
Matthew
Matthew
Student
Student
Student
“I always wanted to get into content creation and it looked like anyone could get into it. I decided to take a break because of how difficult it was"
“I always wanted to get into content creation and it looked like anyone could get into it. I decided to take a break because of how difficult it was"
“I always wanted to get into content creation and it looked like anyone could get into it. I decided to take a break because of how difficult it was"
Expert Interview
Expert Interview
Expert Interview
I interview Hongpyo Kim who has worked at Hyundai & Samsung as a product designer and is now a product designer consultant.
I interview Hongpyo Kim who has worked at Hyundai & Samsung as a product designer and is now a product designer consultant.
I interview Hongpyo Kim who has worked at Hyundai & Samsung as a product designer and is now a product designer consultant.
Hongpyo Kim
Product Designer Consultant
Product Designer Consultant
Product Designer Consultant
"People know how to use social media, but they now need to promote. With smaller businesses, funds are limited. How can we approach bigger platforms with a smaller budget?"
"People know how to use social media, but they now need to promote. With smaller businesses, funds are limited. How can we approach bigger platforms with a smaller budget?"
"People know how to use social media, but they now need to promote. With smaller businesses, funds are limited. How can we approach bigger platforms with a smaller budget?"
Concept sketches
Concept sketches
Concept sketches
MARK was designed to help creatives grow on social media. The concept sketches show how people can set their goals for different social media platforms and achieve them through this app.
Even those who want to create a business, but are not sure what to focus on could use this app to help them create any sort of successful business.
MARK was designed to help creatives grow on social media. The concept sketches show how people can set their goals for different social media platforms and achieve them through this app.
Even those who want to create a business, but are not sure what to focus on could use this app to help them create any sort of successful business.
MARK was designed to help creatives grow on social media. The concept sketches show how people can set their goals for different social media platforms and achieve them through this app.
Even those who want to create a business, but are not sure what to focus on could use this app to help them create any sort of successful business.
User Flow
User Flow
User Flow
Create and post Y2K Style short-form video of latest t-shirt drop to Instagram
Create and post Y2K Style short-form video of latest t-shirt drop to Instagram
Low-fidelity Wireframes
Low-fidelity Wireframes
Low-fidelity Wireframes
Usability Testing
Set Up
Usability Testing
Set Up
Usability Testing Set Up
I create a google form for my testers to fill out for feedback about what went well/ didn’t go well with the mid fidelity prototype.
The form asked them specifics about the clarity, navigation, and overall design of the prototype. I had a total of 4 testers. Below is the task card I gave to testers.
Usability Testing
Summary
Usability Testing
Summary
Usability Testing Summary
My testers had difficulties navigating past the “tone of voice screen” and “themes” screens, so I combined them so that they could see their post change as they edit their themes and media.
Because the task flow has quite a few steps, I also added a progress bar. I also added more icons and text for clarity.
Before
After
Final Design
Usability Testing Set Up
The high-fidelity prototype is complete. There is one task flow where users can create a post by implementing their own media and choosing a theme. This will create a generated video for them to make social media marketing easier for users.
