MARK: Social Media Marketing App For Creatives

MARK: Social Media Marketing App For Creatives

MARK: Social Media Marketing App For Creatives

App Concept, Product design

App Concept, Product design

Solo Project

Solo Project

Figma

Figma

3 Months

3 Months

About

About

About

MARK will help creative small business and individuals navigate through social media. With a world focused on technology, it is important for these business to learn how to create a successful media presence to expand business.

Promotion on social media will be made easier for those who want to create successful business and engage with their customers.

MARK will help creative small business and individuals navigate through social media. With a world focused on technology, it is important for these business to learn how to create a successful media presence to expand business.

Promotion on social media will be made easier for those who want to create successful business and engage with their customers.

More Links:

More Links:

Prototype

Prototype

Full Case Study

Full Case Study

How might we use AI to easily build compelling social content for small business owners and creators?

How might we use AI to easily build compelling social content for small business owners and creators?

Audience research

Audience research

Although small businesses recognize that social media is one of the most effective channels,

Although small businesses recognize that social media is one of the most effective channels,

68%

of small businesses do not have a clear social media strategy

of small businesses do not have a clear social media strategy

35% of small businesses plan to increase their spending on social media marketing because

35% of small businesses plan to increase their spending on social media marketing because

88%

of consumer purchases are influenced by social media recommendations

of consumer purchases are influenced by social media recommendations

Audience Interviews

Audience Interviews

I interviewed two students who create content on social media. I asked them about their experiences with different platforms, their marketing strategis, as well as what common problems they run into.

I interviewed two students who create content on social media. I asked them about their experiences with different platforms, their marketing strategis, as well as what common problems they run into.

Sarah

Sarah

Student

Student

“I have been steering away from content creation and social media recently, but would most definitely would go back into it if it were easier”

“I have been steering away from content creation and social media recently, but would most definitely would go back into it if it were easier”

Matthew

Matthew

Student

Student

“I always wanted to get into content creation and it looked like anyone could get into it. I decided to take a break because of how difficult it was"

“I always wanted to get into content creation and it looked like anyone could get into it. I decided to take a break because of how difficult it was"

Expert Interview

Expert Interview

I interview Hongpyo Kim who has worked at Hyundai & Samsung as a product designer and is now a product designer consultant.

I interview Hongpyo Kim who has worked at Hyundai & Samsung as a product designer and is now a product designer consultant.

Hongpyo Kim

Product Designer Consultant

Product Designer Consultant

"People know how to use social media, but they now need to promote. With smaller businesses, funds are limited. How can we approach bigger platforms with a smaller budget?"

"People know how to use social media, but they now need to promote. With smaller businesses, funds are limited. How can we approach bigger platforms with a smaller budget?"

Concept sketches

Concept sketches

MARK was designed to help creatives grow on social media. The concept sketches show how people can set their goals for different social media platforms and achieve them through this app.

Even those who want to create a business, but are not sure what to focus on could use this app to help them create any sort of successful business.

MARK was designed to help creatives grow on social media. The concept sketches show how people can set their goals for different social media platforms and achieve them through this app.

Even those who want to create a business, but are not sure what to focus on could use this app to help them create any sort of successful business.

User Flow

User Flow

User Flow

Create and post Y2K Style short-form video of latest t-shirt drop to Instagram

Create and post Y2K Style short-form video of latest t-shirt drop to Instagram

Low-fidelity Wireframes

Low-fidelity Wireframes

Low-fidelity Wireframes

Usability Testing

Set Up

Usability Testing

Set Up

Usability Testing Set Up

I create a google form for my testers to fill out for feedback about what went well/ didn’t go well with the mid fidelity prototype.

The form asked them specifics about the clarity, navigation, and overall design of the prototype. I had a total of 4 testers. Below is the task card I gave to testers.

Link to mid-fidelity prototype

Usability Testing

Summary

Usability Testing

Summary

Usability Testing Summary

My testers had difficulties navigating past the “tone of voice screen” and “themes” screens, so I combined them so that they could see their post change as they edit their themes and media.

Because the task flow has quite a few steps, I also added a progress bar. I also added more icons and text for clarity.


Before

After

Final Design

Usability Testing Set Up

The high-fidelity prototype is complete. There is one task flow where users can create a post by implementing their own media and choosing a theme. This will create a generated video for them to make social media marketing easier for users.

Link to high-fidelity prototype